Tommaso Cardullo

My Role: Campaign Strategist & Experience Designer

For this project, I created a high-touch experiential marketing campaign for Tommaso Cardullo, a luxury bridal brand specializing in Italian couture. The goal was to design an immersive, emotionally resonant experience that would authentically connect with future brides while embodying the brand’s core values of luxury, artistry, and personalization.

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I led all visual direction efforts and designed the full Adobe InDesign campaign deck, ensuring the storytelling, layout, and brand identity reflected the elegance and sophistication of the Tommaso brand. The deck served as both a strategy presentation and a visual prototype for the event experience.

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Our concept—the "Cardullo Couture Series"—centers around an elegant garden party, blending the romance of Italian design with modern bridal aspirations. From the tone of the invitation to the event flow and atmosphere, every touchpoint was intentionally crafted to speak to our audience’s style, dreams, and emotional journey.

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To amplify the campaign’s reach and elevate brand engagement, I developed a digital strategy that included:

• Social media storytelling (Instagram & TikTok)

• Strategic partnerships with bridal influencers

• Campus activations through university collaborations

• Brand-aligned co-hosts (florists, skincare, and bridal accessory vendors)

​By merging sensory design, personalization, and visual storytelling, this campaign invites brides-to-be into an enchanting brand world while fostering deeper emotional connection and long-term brand loyalty.